NIL is here…

Athletes at any level have their ups and downs. However, many agree that playing at a collegiate level presents different difficulties. With the introduction of NIL in 2021, things have not gotten easier for coaches, players, and faculty alike. NIL, which stands for name, image, and likeness, was developed in 2021 by the NCAA to allow players to profit from their brand at the collegiate level. Although it was technically offered at all levels of collegiate sports, it is prominent in Division I. Since then, there has been a boom of endorsement deals, paid partnerships, and even personal sponsorships, making athletes millions of dollars a year. Although this is talked about, researched, and written about daily, I think it’s more prominent to talk about it at the Division III level. In the middle of the experience of D1 NIL deals, countless newspaper articles are written about it daily. However, not many see it from the perspective of a D3 athlete. Many who aren’t involved don’t know that scholarships are not offered at the Division III level. If anyone gets a scholarship, it’s because of the academic accomplishments of the individual. Many other Division III-level schools say they embody the student-athlete experience. In turn, NIL opportunities are limited, if not nonexistent. This paper will compare different levels of NIL and the pros and cons at the D1 and D3 levels.