Division III Sprinter Steven Scott Demonstrates NIL Success Beyond Power Five Athletics
By Bailey Stamper
FRANKLIN, Ind.
In the world of college athletics, the spotlight often shines on the elite programs and high-profile athletes from Power Five conferences,those institutions that dominate the landscape in terms of resources, exposure, and financial gains.
However, a new narrative is emerging, exemplified by Steven Scott, a sprinter from Franklin College, who is breaking the mold and demonstrating that success in Name, Image, and Likeness (NIL) isn’t exclusively reserved for those at the highest levels of collegiate sports.
Scott’s journey reveals how determination, creativity, and entrepreneurialship can lead to success at the Division III level, a space previously thought to be limited in opportunity.
NIL Opportunity Beyond the Norm
Scott’s journey took a significant step forward when he secured an NIL deal with Locked Eyewear, a deal that stands out given that most NIL deals tend to involve notable figures within Division I athletics, often accompanied by hefty contracts that frequently hit six-figure amounts.
What makes Scott’s achievement particularly remarkable is that he did it all on his own, without the support of agents, lawyers, or institutional backing.
“There’s no team helping you get NIL deals,” Scott stated, summarizing the independence required for athletes in his position. “If I want to promote myself, that’s all on me.”
This achievement not only highlights Scott’s initiative but also serves as a testament to the evolving landscape of college sports as NIL opportunities expand across divisions.
In fact, recent developments in sports law have ushered in changes that affect athletes at every level. Specifically, the approval of the $2.8 billion settlement in the House v. NCAA antitrust case has set the stage for a new era in college sports by allowing schools to share broadcast and commercial revenues with their athletes.
This landmark decision could significantly change the dynamics of how athletes navigate NIL opportunities within their sports. As the nature of college athletics continues to transform, the formation of a new College Sports Commission is poised to establish consistent standards for NIL activities, potentially making it easier for athletes like Scott to navigate this new landscape.
There are even discussions regarding implementing national NIL guidelines, which would simplify the current patchwork of state regulations and institutional policies.
Challenges Faced by Division III Athletes
Despite the promising developments, challenges remain significant, particularly for athletes at the Division III level. “Most guys I know at this level don’t make anything,” said Zach Sigmund, a basketball trainer in Indianapolis.
Division III athletes typically have fewer resources and less administrative support than their Division I counterparts, conditions that Scott managed to overcome. Franklin College, where Scott competes, does not offer athletic scholarships, which means that athletes must juggle their academic commitments, rigorous training schedules, and part-time jobs with little to no institutional guidance in pursuing NIL opportunities.
Scott’s success can be attributed to his initiative in recognizing the potential for NIL deals, particularly with a brand like Locked Eyewear, which he identified as a perfect match for his personal brand. In doing so, he not only secured a partnership but also successfully negotiated the terms of the deal while balancing the demands of his training and academic responsibilities.
“I didn’t have a media team, but that didn’t stop me,” Scott explained. His ability to create a functional NIL brand independently speaks volumes about his business mind and determination to find success in an environment where such achievements are rare.
Building a Personal Brand
The crux of Scott’s achievement lies in his understanding of how to market himself effectively.
“At this level, it’s about learning how to promote yourself and manage your own business,” he remarked.
Such skills are essential in today’s competitive landscape, where athletes are not only competitors but also brands in their own right. Scott’s story exemplifies the proactive approach that athletes must adopt in seeking out opportunities that may not be readily available through traditional channels.
However, a significant exposure gap remains a barrier for many Division III athletes. Unlike their Division I peers, who often compete in national events and attract media attention, Division III competitors typically perform in front of smaller audiences and with limited visibility. This lack of attention forces many to build their presence from the ground up.
Scott’s initiative serves as a model for how athletes can capitalize on their unique circumstances rather than being hindered by them.
Navigating Legal and Financial Complexities
Despite exhibiting remarkable skill and entrepreneurship, many athletes at the Division III level, including Scott, face complexities in understanding the legal and financial ramifications of NIL contracts, particularly due to the lack of consistent institutional support. The need for education and mentorship in navigating these waters has become increasingly apparent.
As Blanding warned, “These kids need to understand what they’re getting into. Without proper support, they can sign bad deals or risk their reputation.”
With the anticipated federal executive order and the newly formed College Sports Commission, there is hope for establishing standardized protections for athletes. Such measures would empower athletes like Scott to pursue NIL opportunities more confidently, reducing the fear of negative consequences that often comes with informal agreements.
For Scott, his NIL deal represents more than just financial gain; it is a transformative entrepreneurial experience. He manages his social media presence, engages with his community, and oversees all negotiations, tasks typically delegated to professionals for higher-profile Division I athletes.
“It’s not just about making money,” Scott declared. “It’s about branding yourself.”
A Path for Future Athletes
As Steven Scott continues to pave the way for future athletes at the Division III level, his story emphasizes the critical skills of negotiation, marketing, and financial literacy that are essential in today’s evolving sports landscape.
There is a compelling message in his story; success is not solely defined by the size of the school or the number of followers on social media. Instead, it is rooted in dedication, hard work, and the courage to seize opportunities where they exist.
In a climate where NIL opportunities are rapidly expanding, Scott’s proactive approach serves as a blueprint for how dedication and ingenuity can lead to success, regardless of the environment in which an athlete operates.
His journey encourages all athletes, especially those from smaller schools or less-visible programs, to believe in their potential to cultivate their brands and create their pathways to success. Ultimately, it may very well be the initiative and creativity of young athletes like Steven Scott that redefine the future of college athletics, ensuring that the pursuit of success extends beyond the boundaries of larger schools.